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Hoki-Omega3
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Hoki-Omega3

100% New Zealand-Our Very Own Omega 3

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Practitioner Only product: please email tracee@naturopath.co.nz or ph 06 877 1155

(from time to time I will open this product up to allow purchase by our patients - please contact me before placing your order- thank you)
I personally take and recommend only ONE Omega3, and it just so happens to be 100% New Zealand sourced and manufactured. Clean, fresh oil made from fish caught in a sustainable manner in the cleanest ocean remaining - the Southern Ocean. Don't be fooled anymore, after reading this page you will understand the difference between the "good, bad and ugly" when it comes to the dirty business of recommending and selling Omega 3 fish oil.

HokiMega3 is a premium quality concentrated DHA & EPA. And by concentrating the fish oil in this unique New Zealand product, we have obtained a total Omega 3 content of 40%. This is made up of at least 10% EPA and at least 27% DHA, more than twice the DHA of the vast majority of products on the market. Did you know that 90% of fish caught globally are sourced from the Northern Hemisphere? Why would you want to source Arctic Cod when you can access a Southern ocean fish species caught in a much cleaner water and harvested more sustainably as well?

Capsule Ingredients: Hoki Omega3 Fish Oil

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Natural refined Hoki fish oil concentrate:

(macruronus novaezelandiae) , soft gel (gelatin, glycerin).

Each 1 capsule provides:

Total fish oils 1000mg, Total Omega 3 is 440mg consisting of EPA 80mg, DHA 270mg and other Omega 3 is 60mg.

 

90 capsules per container



Hoki

New Zealand's most important commercial fish species is the Hoki. It lives mainly in the middle water depths and is taken by trawling, usually at depths of around 300 - 600 metres. Hoki are found throughout New Zealand waters, but the main catching grounds are off the West Coast of the South Island, in Cook Strait, and on the Chatham Rise. New Zealand's hoki fishery is one of the only fisheries left in the world which is managed by very strict quotas which allow only a set amount of hoki to be taken commercially each year. This Total Allowable Commercial Catch (TACC) was increased to 110,010 metric tonnes for the 2009/10 fishing year.

 Dosage: 1 – 2 capsules per day (1000mg caps)

But Why Should I Take Omega 3?

Omega 3s are unique polyunsaturated fats. There are three main types, each with their own structure and physiological function. They are: Alpha-Linolenic Acid (ALA), Eicosapentaenoic Acid (EPA) & Docosahexaenoic Acid (DHA). Omega 3 fatty acids are good and essential to our bodies and need to be part of our daily diet. In our current diets we consume too high aratio of the Omega 6 to the Omega 3. Instead of a balance of 1:1 or 2:1 Omega 6 vs Omega 3 the ratio in the developed world ranges from 8:1 to 20:1, and up and even higher than 50: 1 in some American states. The high intake of Omega 6 is from the consumption of take-out or fast foods, cereals, whole-grain bread, baked goods, fried foods, margarine, and other convenience foods. A high intake of Omega 6 is bad for your health as a by-product of its breakdown is pro-inflammatory compounds. The by-products of Omega 3, by comparison, are anti-inflammatory. Omega 3s have a long proven history of providing health benefits, particularly in the areas of heart, brain, eye, joint and immune health. Omega 3s are nutritionally essential as our bodies cannot make them and they must be acquired from our diet. You can obtain Omega 3 from flaxseed oil but unfortunately the amount in miniscule due to the complex desaturase pathwaths the oil must follow in your body. 

Why Omega 3 from Fish Oil?

Fish oil is the best known source of EPA and DHA, the two fatty acids that are linked with the health benefits listed above. Omega 3s can also be obtained from a number of plant sources. However, ALA is mainly sourced from plants e.g. Flaxseed oil. ALA, the precursor for EPA and DHA does not have a main physiological function in the body other than as a building block for EPA and DHA. The body needs to convert ALA to EPA and DHA. The conversion is not a straightforward process and is inefficient. In this case, conversion to DHA is less than 2%. Flaxseed oil also contains high (15%) levels of Omega 6 which may exacerbate the imbalance.

Why is DHA the preferred EFA for the body? Fish oil Omega 3s are delivered as EPA and DHA ready for use in the body, and DHA is the most important fatty acid because it can retro-convert to EPA, but unfortunately EPA cannot readily convert to DHA. It is therefore more preferable to have a higher DHA to EPA ration than the other way around.

Why Concentrated Omega 3 from New Zealand's Hoki Fish? Molecular distillation is used to concentrate the key components of the fish oil. This results in a higher concentration of the effective fatty acids EPA and DHA, delivering health benefits. National Institutes of Health recommend that healthy adults should consume 650mg per day of DHA and EPA. HokiMega3 delivers 700mg per daily serving (2 x capsules) - typically 160mg EPA and 540mg DHA per serving. 

Are Hoki Fish Stocks Sustainably Managed?

New Zealand takes pride in the fact that both its hoki stocks are among the best managed stocks in the world. At the beginning of the 2009/2010 fishing year (1 October 2009), the New Zealand Minister of Fisheries announced that the Total Allowable Commercial Catch (TACC) of the nation's two hoki fisheries for the upcoming fishing year (2009/2010) has increased by 20,000 tonnes - more than a 20 percent increase over the previous year.  This marks the successful rebuilding of the Western stock, which required catch reductions, a painful process that was undertaken with full support by quota owners in the New Zealand seafood industry in order to keep the fisheries healthy and sustainable.
Industry views the decision as a tremendous validation of a long-term strategy to keep the hoki fisheries economically and environmentally sustainable.  Beginning about a decade ago, the New Zealand government and seafood industry made the difficult decision to cut the quota and to shrink the fleet in order to preserve the long-term viability of the hoki fisheries.  The catch increase decision is the result of those years of prudent and disciplined management.

Hoki Fishing Industry - The Facts
  • Hoki is managed ecologically and sustainably. It is regularly assessed and monitored by the New Zealand government agency, the Ministry of Fisheries.
  • It is not and has never been over-fished. This is verified by independent science (see below). 
  • There are two major hoki stocks in New Zealand, one to the west of the country, and the other to the east. Both remain above the limits set by the Ministry of Fisheries to ensure sustainability.
  • The best scientific information available - a 2009 stock assessment by the Ministry of Fisheries - found both stocks are within sustainable target levels.
  • The stocks will naturally fluctuate in size driven by the number of new fish entering the population. As they have done in the past, fisheries managers manage these fluctuations by adjusting catch limits.
  • When assessments earlier in the decade showed declines in the hoki stock, the New Zealand government took action to implement lower catch limits to allow it to recover. As a direct result of that action the 2009 stock assessment showed the hoki fisheries are healthy, increasing in size and have responded well to prudent management. In response to these conditions, the Ministry of Fisheries is considering raising catch limits this year.
  • In marked contrast to the reckless claims of environmental activists, the hoki stock is among the most responsibly and successfully managed in the world. 
  • Most of the area where hoki live has not, and never has been, fished for hoki. Less than 10 per cent of New Zealand's exclusive economic zone (EEZ) has ever been trawled. A total of 30 per cent of the EEZ has been closed to trawling in perpetuity by law to protect benthic (seafloor) ecosystems.
  • Methods to mitigate by-catch of seabirds and mammals have long been used in the hoki trawl fishery. The level of accidental by-catch of protected species in the hoki fishery is low. In recent years mitigation efforts focused on seabirds has resulted in a clear decline in by-catch.

Read the June 2009 New Zealand Ministry of Fisheries press release on hoki.

Fisheries Management Facts
  • Fisheries in each hoki stock are managed under separate catch limits, based on scientific assessments, reviewed annually and with adjustments to catch limits to ensure sustainability.
  • The New Zealand  Minister of Fisheries is responsible under the Fisheries Act to ensure that all New Zealand’s fisheries are responsibly managed.
  • There are significant natural fluctuations in hoki stock sizes due to changes in the numbers of young hoki produced each year. Catch limits are adjusted in response to fluctuations.
  • In 2007, both stocks were re-certified by MSC (Marine Stewardship Council) as being sustainably managed - recognising that the western stock needed to be rebuilt in size for greater surety, which has now been done.
  • Catch limit reductions are used to promote rebuilding and are a regularly employed tool in effective fisheries management which needs to be flexible to respond to the natural environment. It is not a response to over-fishing. Neither of the two hoki stocks has been over-fished.
What the Science Says

Read the New Zealand Ministry of Fisheries 2009 stock assessment.
You might like to look at this research by Dr Worm et al, released in July 2009.
From Dr Worm and Prof Hilborn's media release:
It's good news for New Zealand. "This highly managed ecosystem is improving", says Hilborn.
According to the authors' analyses, Alaska and New Zealand have led the world in terms of management success by not waiting until drastic measures are needed to conserve, restore and rebuild marine resources.
The research shows that New Zealand is one of the only fisheries left on Earth where eco-systems have never been overfished and are effectively managed. The research clearly shows that New Zealand has successfully managed its fisheries for ecological sustainability - and this is exceptional. The New York Times wrote about the Worm/Hilborn research in the article Study Finds Hope in Saving Saltwater Fish.

Not all Fish Oils are Created Equal

The majority of fish oils on the market are foreign sourced and are generally a blend of oils from anchovy, sardine and mackerel, or sold as salmon oil which has been farmed. HokiMega3 Omega 3 is concentrated and sourced exclusively from Hoki, and is molecularly distilled in New Zealand to produce a high quality product. Hoki, a species found in abundance in New Zealand waters and one of the few sustainable managed fisheries in the world, is a species that has a naturally higher Docosahexanoic Acid (DHA) to Eicosapentanoic Acid (EPA) ratio.

Concentrated Omega 3 ( greater than 40%) This is an excellent source of Omega 3's in a form that the body can readily utilise. Concentrated Omega 3 esters contain a high level of DHA as well as a good level of EPA. DHA has been shown to be critical in infant brain development. As DHA is sourced from the mother through the placenta it is important that mothers maintain an adequate level of DHA in their diet. Research has shown a range of benefits in a number of areas such as reduced risk of heart disease, easing of joint pain, improved cognitive function, improvement in skin suppleness, and overall well being. Oils For Life Omega 3 supplement utilises state of the art molecular distillation to produce a product high in Omega 3s - DHA and EPA.

Why not Cod Liver Oil?

Good question. The Northern Hemisphere is very polluted and fish stocks are very much under threat of being over fished. These oils are in additiion over-refined and highly processed. They are also in a triglyceride form. The HokiMega3 is produced in an esterified form, which is more readily available to the body. The main reason why certain expensive Cod Liver Oil Omega 3 products are produced in triglyceride forms is to improve their compliance.  

Besides, the waters of the Southern Ocean are still viewed as probably the cleanest oceans remaining on Earth.  In addition, why should we in the Antipodes consume an Omega 3 from the Northern Hemisphere? We have our very own world class Omega 3 right on our doorstep - HokiMega3.

Why not Krill Oil?

Excellent question.  Krill oil is touted today as a better alternative to Omega 3 obtained from fish oil, for the following 3 reasons:

  1. Krill does not have any contaminants because it is sourced from the krill which is very small and is unlikely to have any contaminants.  Also, if it comes from Antarctica it will have come from pristine waters.
  2. It is in a phospholipid form which is better absorbed by the body than the triglyceride form of most fish oils.
  3. It has natural anti-oxidants present which help preserve the oil.

BUT…it is not a viable alternative to HokiMega 3 for a number of reasons.

  1. The level of DHA is low at only 9%.
  2. It is no purer than HokiMega3 because of the purifying process we use.  Hoki fish also comes from the Southern Ocean off the coast of New Zealand in Sub-Antarctica, from similar pristine waters. 
  3. It still does not act as an effective anti-oxidant in the body. The anti-oxidants present are for there for the preservation of the oil.
  4. It is a LOT more expensive than HokiMega3. 

krill3_1.jpgOn average, each bottle of 60 krill oil capsules contains 30,000 mgs of krill oil and only 2,700mgs of DHA.
By comparison, our HokiMega3 contain 60,000mgs of concentrated molecularly distilled Fish oil esters, and 15,000mgs of DHA.
So, you would have to pay 300% more to get the same amount of oil  BUT…Krill oil is not concentrated!  OR, if you wanted the same amount of DHA you would have to pay over 8 times as much! So, whilst the slick sales pitch surrounding the krill oil is well done, it really doesn’t stack up against a quality molecularly distilled and concentrated HokiMega3. Besides, there is a dirty secret the Krill oil promoters don't want you to know.
 

Why You Should Consider HokiMega3 Next Time You Buy Fish Oil

  • Hoki is caught under a strict NZ Quota Management System, unlike the Cod - it is sustainable.
  • Hoki is caught in the cleanest oceans left remaining on Earth, unlike the Northern Hemisphere where cod is caught - dirty and polluted.
  • Hoki is 100% New Zealand, you are buying a locally sourced and manufactured product - NOT an import!
  • Hoki is a species that has a naturally higher Docosohexanoic Acid (DHA) to Eicosapentanoic Acid (EPA) ratio, DHA is the most important component of your fish oil.
  • Each HokiMega3 capsule contains 1000mg of fish oil, which consists of an amazing 270mg of DHA and 80mg of EPA naturally.
  • HokiMega3 utilises state of the art molecular distillation to produce a product high in Omega 3s - DHA and EPA which is free from mercury, PCBs and dioxins.

Best of all, HokiMega3 is well priced - making it affordable, which means you can keep on taking one to two capsules daily.

Try some today!

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